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Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey

By mwabamulenga • 7 days ago • 2075 views • 772 comments

Amazon has maintained its position as the world’s most valuable brand, increasing its worth by almost a third to $415.9 billion compared to last year, according to a ranking by consultancy Kantar published Tuesday.

The annual BrandZ Top 100 Most Valuable Global Brands ranks companies by combining their market capitalization with consumer research of over 3.8 million people around the world.

Apple came in at second on the list, valued at $352.2 billion followed by Microsoft at $326.5 billion, which this year overtook Google to become the world’s third-most-valuable brand. This rise is due in part to the increased use of its Microsoft Teams collaboration software as employees worked from home during the coronavirus pandemic, according to the report.

While news of the coronavirus outbreak caused stocks to plunge in March, the share prices of online businesses like Amazon, which deliver consumer staples saw a surge in April as brick-and-mortar stores shuttered (the e-commerce giant’s response to the pandemic has been criticized, however).

“Although consumer reliance on home delivery during the pandemic stretched Amazon’s logistics capabilities, it also affirmed Amazon’s strength,” the Kantar report stated.

Alibaba is ranked sixth in the BrandZ list, valued at $152.5 billion, up 16% on the year prior, while JD.com’s brand valuation went up 24% to $25.5 billion, according to Kantar.

“Brands that enabled people to navigate life with digital devices, and achieve convenience and comfort, generally increased in value or at least outperformed their category,” the report said.

Brands are also better placed to survive this financial crisis than they were in 2008-2009, according to David Roth, chair of BrandZ. “Businesses understand the importance of investing in brand-building and are stronger and more resilient as a result,” he said in a release emailed to CNBC.

Chinese video-sharing app TikTok is the highest new entry in the top 100 list, with a valuation of $16.9 billion and ranking higher than brands such as KFC, Uber and Adidas. “TikTok is one of the most exciting and creative brands we have seen for a while entering the Top 100 and has been a game-changer during the pandemic,” Elspeth Cheung, global head of BrandZ valuations at Kantar, said in an emailed statement. But the ByteDance-owned brand is still dwarfed by rival social media app Instagram, whose brand is valued at $41.5 billion by Kantar, as well as Facebook.

The total value of the 100 brands in the list reached $5 trillion, up 5.9%. Pre-pandemic, their value was expected to rise by 9�cording to Kantar.

The BrandZ ranking was commissioned by advertising group WPP and is conducted by Kantar. It looked at more than 17,000 brands in 51 countries. The large majority of consumers were researched online across a one-year period, with some in lower-income groups surveyed face-to face. For a typical brand the margin of error for survey data is less than 3%, according to Kantar.

The BrandZ Top 10 Most Valuable Global Brands 2020 ($ million)

Amazon              415,855                           

Apple                  352,206             

Microsoft           326,544                           

Google                323,601                           

Visa                     186,809                           

Alibaba               152,525                           

Tencent              150,978                           

Facebook           147,190                           

McDonald’s       129,321                           

MasterCard       108,129         

Source: Kantar  

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772 Replies | Last update 6 days ago | Last comment

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    6 days ago

    This is so  good  interesting to know  that  disputes the world  going  through  this pedimic  of covid 19 same  company  are still  doing  very  well  like Amazon  being hacked  number one that's  so good 

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    7 days ago

    Following 

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    7 days ago

    quiet astonishinng to get such information,thank you guys for this information

  • »
     
    6 days ago

    Mmmm during the pandemic then the Amazon boasts like never before

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    6 days ago

    thank you for the information shared and keeping us updated 

  • »
     
    7 days ago

    Thanks for sharing

  • »
     
    7 days ago

    Following thanks for the update 

  • »
     
    7 days ago

    This is a very interesting article and extremely informative indeed, atleast some comany is doing fine during this covid time cause its hard for other countries

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    Noted

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    7 days ago

    Ok

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    7 days ago

    thanks for sharing 

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    7 days ago

    The announcement was made on Monday by Secretary to Government of the Federation

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    7 days ago

    Congratulations to Amazon

  • »
     
    6 days ago

    Anyway truly while other people were losing jobs Jeff bezos was doing the most 

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    6 days ago

    Following

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    6 days ago

    thanks for sharing

  • »
     
    7 days ago

    okay

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    7 days ago

    Following

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    7 days ago

    Following

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    7 days ago

    Following 

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    7 days ago

    Okay

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    6 days ago

    thats good

  • »
     
    7 days ago

    Interesting 

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    7 days ago

    Following 

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    6 days ago

    Following

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    6 days ago

    Following

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    6 days ago

    Following

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    7 days ago

    educative and well detailed interesting stroy, thanks for this information

  • »
     
    7 days ago

    Okay

  • »
     
    7 days ago

    Today try to see an oppprtunity in whatever you are facing and when you let that positive attitude become part of who you are , you will see joy and hapiness in whatever you face. 

  • »
     
    6 days ago

    Thanks for sharing 

  • »
     
    6 days ago

    Thank you for sharing 

  • »
     
    7 days ago

    Thank you for the information

  • »
     
    7 days ago

    Nice

  • »
     
    7 days ago

    Following

  • »
     
    7 days ago

    Thanks for sharing

  • »
     
    6 days ago

    The announcement was made on Monday by Secretary to Government of the Federation

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    Interesting

  • »
     
    6 days ago

    other companing are in crisis because of the covid pandemic while amazon has boosted 

  • »
     

    This is interesting thanks for sharing

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    Following 

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    7 days ago

    Sad news 

  • »
     
    7 days ago

    Interesting 

  • »
     
    7 days ago

    Wow that's very impressive looks at the current pandemic at hand, thanks for sharing, much appreciated

  • »
     
    7 days ago

    Following the article

  • »
     
    7 days ago

    wow

  • »
     
    6 days ago

    following

  • »
     
    7 days ago

    Thanks for sharing this information and keep on updating us

  • »
     
    7 days ago

    Following closely 

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    7 days ago

    Wow that's massive

  • »
     
    7 days ago

    That's why they say there are two sides of a coin something positive has come out wow 

  • »
     
    7 days ago

    Ooh okay that’s great 

  • »
     
    7 days ago

    Mmh interesting

  • »
     
    7 days ago

    Following 

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    6 days ago

    Following

  • »
     
    7 days ago

    thank you for sharing this information.

  • »
     
    7 days ago

    It's good to see that some businesses have continued to thrive even in this pandemic

  • »
     
    7 days ago

    This is a very interesting article and extremely informative indeed, atleast some comany is doing fine during this covid time cause its hard for other countries

     

  • »
     
    7 days ago

    following

  • »
     
    7 days ago

    The BrandZ Top 10 Most Valuable Global Brands 2020 ($ million)

    Amazon              415,855                           

    Apple                  352,206             

    Thanks for sharing this information 

  • »
     
    7 days ago

    That's good for them 

  • »
     
    7 days ago

    Very informative, thank you 

  • »
     
    7 days ago

    Wow this is good article it's really helpful and useful thanks for sharing this great information

  • »
     
    7 days ago

    Following 

  • »
     
    7 days ago

    Congratulations

  • »
     
    7 days ago

    Following,this is an interesting article

  • »
     
    7 days ago

    Thanks for sharing this information.

  • »
     
    6 days ago

    Ohh wow...is this really true?Thank you for sharing this insightful and we'll articulated article.

  • »
     
    7 days ago

    Amazing

  • »
     
    7 days ago

    Wow I'm so impressed I need such goals in my life

  • »
     
    6 days ago

    Wow, this is really nice, more people should hear about this, thank you for sharing.

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    Thank you for the update

  • »
     
    7 days ago

    thanks for the update

  • »
     
    7 days ago

    Very interesting read,thanks

  • »
     
    7 days ago

    What an interesting and well articulated and  balanced article,thank you for sharing this piece of information

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    Following

  • »
     
    7 days ago

    Thanks for the information

  • »
     
    7 days ago

    Following

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    7 days ago

    Following

  • »
     
    7 days ago

    Thanks for sharing this update, am really learning a lot from this platform, thank u so much

  • »
     
    7 days ago

    Following.

  • »
     
    7 days ago

    Thanks for sharing this update

  • »
     
    7 days ago

    Interesting thanks for sharing

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    Following

  • »
     
    7 days ago

    Very detailed and Informative

  • »
     
    7 days ago

    Thanks for the information

  • »
     
    7 days ago

    other companing are in crisis because of the covid pandemic while amazon has boosted lol

  • »
     
    6 days ago

    amazing

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    Thanks for sharing

  • »
     
    7 days ago

    This is very good information, thank you for sharing this post. keep it up

  • »
     
    7 days ago

    The positive part of covid

  • »
     
    7 days ago

    Following

  • »
     
    7 days ago

    Following

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    Wow nice information and thanks for sharing

  • »
     
    7 days ago

    Okay 

  • »
     
    7 days ago

    Following

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    7 days ago

    Thanks for the implementation 

  • »
     
    6 days ago

    Interesting

  • »
     
    7 days ago

    Thank you for the useful interesting update thank you very much

  • »
     
    7 days ago

    Following 

  • »
     
    7 days ago

    Interesting

  • »
     
    7 days ago

    Interesting 

  • »
     
    7 days ago

    Wow this is interesting 

  • »
     
    7 days ago

    The amazon are really doing well these people will be the wealthiest in the coming years thanks for sharing this information 

  • »
     
    7 days ago

    Beautiful

  • »
     
    7 days ago

    Following up indeed

  • »
     
    6 days ago

    Amazon is company which knows how to conduct is business. Jeff Bezos is the best

  • »
     
    6 days ago

    Thank you for sharing this information will follow it up to 

  • »
     
    7 days ago

    Noted

  • »
     
    6 days ago

    thank you for the information, its enlightens us to know about what's happening around the world

  • »
     
    7 days ago

    Thank you so much for the information that you have posted on this platform 

  • »
     
    7 days ago

    Learning

  • »
     
    7 days ago

    Nice update 

  • »
     
    7 days ago

    In every crises there are winners and loosers. They are definitly winners in this case

  • »
     
    7 days ago

    Wow

  • »
     
    7 days ago

    The annual BrandZ Top 100 Most Valuable Global Brands ranks companies by combining their market capitalization with consumer research of over 3.8 million people around the world. Thanks for sharing 

  • »
     
    7 days ago

    Wow, Amazon is doing the most 

  • »
     
    7 days ago

    The annual BrandZ Top 100 Most Valuable Global Brands ranks companies by combining their market capitalization with consumer research of over 3.8 million people around the world.

  • »
     
    7 days ago

    Thanks for sharing 

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